The New World of Wireless: How to Compete in the 4G

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Product Description
The New World of Wireless is an impressive, thoughtful journey that helps business leaders see over the horizon to our unwired future, where we belong. John Chen, Chairman, CEO, and President, Sybase, Inc. Snyder s book provides a thought-provoking look into the 4G future. While technical details abound, the importance of this work relates more to the social, business, and political implications of 4G technology. Snyder has provided us a glimpse of how different our lives will be in the not-so-distant future, and done so with amazing insight. It is truly a must-read. StantonSloane, PhD, CEO, SRA International Prepare for a Wireless Revolution That May Prove Even More Disruptive Than the Internet Revolution Why next-gen 4G technology will lead to a radical, qualitative shift in how you use wireless How to leverage digital swarms of distributed, self-organizing groups to transform your business Indispensable new insight for CXOs, board members, strategists, and consultants in all industries Next-generation 4G wireless technology won t just be faster: It will offer breakthrough opportunities for competitive advantage. 4G will accelerate a massive power shift that s already well underway: the emergence of decentralized, self-organizing digital swarms both inside and outside the enterprise. This book will help you understand both the technology and the radically new organizations it will make possible. You ll discover how these changes will affect you how to innovate around 4G wireless to build profitability and market share how to anticipate and manage business risks you ve never even imagined before how to harness the relentless digital swarms that are now rising to power in your company and your marketplace!

From the Back Cover
Wireless is emerging as the core collaboration and decision-making platform for the distributed, self-organizing groups that will transform business. These digital swarms are already emerging; with tomorrow s 4G wireless technology, they will truly come of age. Enterprises will need to understand wireless communications in a new way: not simply as an opportunity to improve productivity, but as a core driver of radical organizational change. Leading scenario planner and wireless expert Scott A. Snyder helps you prepare for a wireless revolution that may prove even more disruptive than the Internet revolution. Writing for strategists, executives, and board members, Snyder reveals why wireless will affect your business more profoundly than you realize, helps you assess your organization s current wireless readiness ( WiQ ), and prepares you to leverage wireless far more fully. Snyder explains how distributed self-organizing digital swarms will gain increasing power and authority, and what that will mean to the business. He reviews three profound yet differing scenarios for the impact of 4G wireless: convergence, collision, and confluence. Based on this foundation, he shows how to organize for success in the new wireless era; and previews tomorrow s killer swarm applications. You ll learn to recognize, monitor, and anticipate early signals of wireless-driven change and successfully lead a swarming organization that looks as if it can t possibly be led.

About the Author
SCOTT SNYDER is President and CEO of Decision Strategies International, Inc., a management consultancy specializing in scenario planning. He has 18 years experience with Fortune 100 firms and technology ventures, and extensive expertise in enterprise applications, CRM, analytics, satellite communications, wireless, broadband, and other emerging technologies. An adjunct associate professor at Penn Engineering, Snyder is also a Senior Fellow in the Management Department of The Wharton School. He holds B.S., M.S., and Ph.D. degrees in Systems Engineering from the University of Pennsylvania and an executive degree from USC in Telecommunications Management.

Product Details

* Hardcover: 208 pages
* Publisher: Wharton School Publishing; 1 edition (July 20, 2009)
* Language: English
* ISBN-10: 013700379X
* ISBN-13: 978-0137003792

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